About Us

fyt. is a modern luxury activewear and athleisure brand, created in 2025 for the woman who moves with purpose — in and out of the studio. Born from a belief that performance and style should never be separate, fyt. delivers high-function, high-fashion essentials designed to elevate the everyday.

Our collections are engineered for movement, crafted from premium technical fabrics that support, sculpt, and perform. Every piece is built with intention — clean lines, refined details, and a tailored fit that flows with you from training to travel to everything in between.

Rooted in a bold yet minimal identity, our aesthetic blends dark greys with signature lime green accents — a palette that signals power, energy, and modern confidence. Whether you’re sweating, stretching, or stepping out, fyt. is made to move with you.

Our Purpose

At fyt., we are committed to empowering individuals to lead active, balanced, and health-focused lives—both physically and mentally.

Through premium, performance-driven activewear, we support a lifestyle grounded in movement, strength, and confidence. Whether at the gym, at home, or on the go, our products are thoughtfully designed to move with you and inspire your best self.